THE IMPACT OF MEDIA CONSUMPTION OF GENERATIONS Y AND Z ON USER-GENERATED CONTENT
The article examines the specifics of media consumption by generations Y and Z, which influenced the development of user-generated content (UGC). Thegeneral and distinctive characteristics of media consumption of generations are highlighted. The negative sides of the transformation of media consumption by millennials and zoomers are outlined. The specific tasks of the brand that user-generated content allows you to solve have been identified.
Authors
- Olga I. Popova (ORCID: https://orcid.org/0000-0001-9954-4259)
Institutions
- Ural State University of Railway Transport (RU)
Publication Details
- Journal
- Dynamics of Media Systems
- Published
- 2025-07-18
- DOI
- https://doi.org/10.47475/2949-3390-2025-5-1-466-474
- Primary Topic
- Generational Differences and Trends
- Type
- article
- Field-Weighted Citation Impact
- 0.00