PROPAGANDA AS A METHOD OF INFLUENCING PUBLIC CONSCIOUSNESS

This paper considers propaganda as a powerful method of influencing public consciousness. Propaganda, being a tool for manipulating the opinion and behavior of the masses, plays a key role in shaping public perceptions, values and norms. The main techniques and strategies of propaganda are explored, as well as its historical examples and modern forms, including the use of digital technologies and social media. The influence of propaganda on political, social and cultural processes, as well as its ethical aspects, is analyzed. Special attention is paid to the critical perception of information and the development of media literacy as a way to counteract the negative effects of propaganda campaigns. The work highlights the importance of awareness of propaganda mechanisms for the formation of an active and informed civil society.