FORMATION OF INFORMATION AND COMMUNICATION SPACE OF GENERATION Z IN THE MESSENGER TELEGRAM

Based on the analysis of subscriptions to the channels of the messenger social network Telegram, the matrix of media consumption of Generation Z students is presented. The features of its formation – choice of topics, dynamics of subscription to channels, specifics of content consumption – are shown. The motives that guide the recipients in subscribing to Telegram channels and deleting it are considered. It is possible to distinguish the “core”: channels that are included in it are usually opened and read, and the rest, their content is familiarized with on a residual principle. The analysis of the information and communication space of generation Z in Telegram has shown a high degree of its functionality and individualization. It is noted that the content of Telegram channels influences the formation of the value paradigm of Generation Z representatives, which puts forward new and special requirements both to the channels and to the improvement of media literacy.