SITES FOR COMMUNICATION OF AN INTERNET PROJECT WITH THE AUDIENCE (BASED ON THE EXAMPLE OF THE CULTURAL ANDEDUCATIONAL PROJECT “ARZAMAS”)

The article examines the platforms through which the cultural and educational Internet project “Arzamas” communicates with the audience. Having studied the platforms with various functions and tasks, as well as the types of interaction with users, Pavlova’s thesis about the advantages of communicating with the audience on social networks was confirmed. The features of the posting are defined: in the social network.Odnoklassniki, VKontakte, and Telegram networks – duplicate news publications, on YouTube media hosting – voiced short videos with project announcements, sending letters via e-mail with a unique individual approach to the subscriber. The audience engagement on each of the platforms has been determined. The types of comments that users leave on open resources have also been identified.: 1)interest in the material, a question about the object of publication; 2)asupportive comment addressed to the creators of the project; 3) an answer to the editor’s question stated in the post. The audience of the cultural and educational project “Arzamas” has also been identified as open to.