STORYTELLING TECHNOLOGY IN VIDEO BLOGGERS TRAVEL PROJECTS

The article examines the history of the development of storytelling, its evolution from traditional forms to digital technologies. Based on the analysis ofthe content of the popular Russian blogger TheKateClapp, the key elements ofstorytelling are revealed: the structure of the narrative, the image of the narrator, interact ion with the audience, and technical and substantive aspects. The study shows that effective storytelling in travel videos is based on a combination oftheblogger’s personal style, structured storytelling, and technical elaboration, which allows the viewer not only to receive information but also to experience thestory emotionally. Special attention is paid to the content and personal andtechnical aspects that contribute to the formation of a unique style of content presentation that supports a high level of audience engagement. The conclusions ofthe article emphasize the importa nce of personalization and technological processing for creating high-quality travel content in modern media.