EDITORIAL POLICY ON USER-GENERATED CONTENT (CYBERMETA EXAMPLE)

In today’s digital space, media editorial policy plays a key role not only in the existence and promotion of the editorial office, but also in the formation and management of user-generated content, including both blogs and comments. In this paper we examine the editorial policy in relation to readers’ comments on the example of cybersports online publication CyberMeta. The contribution provides theoretical aspects of editorial policy and UGC. The study aims to identify the nature of editorial policy of cybersports and gaming media in relation to user-generated content (user comments) using the methods of inclusive observation and conversation. The study reveals the editorial policy of the Russian cybersports and gaming online publication CyberMeta with regard to readers’ comments.