THE SPECIFICS OF THE ORGANIZATION OF PROFESSIONAL ACTIVITIES OF SCHOOL MEDIA CENTERS

The article examines the specifics of the organization of professional activities of school media centers. Modern teenagers actively participate in the creation of media content, managing the official channels and groups in the social networks of their educational institutions. They take a responsible approach to filling these sites with high-quality materials and develop social media. In this regard, it is especially important to support and promote an open youth media environment where young content creators can realize their potential. The purpose of the study is to providea theoretical justification forthe development of school media centers in Russia. Researchmethods. Analysis of scientific and practical literature, generalization, synthesis of opinions, critical analysis. The results of the study. In the modern educational space, the school media center is an effective tool for preparing students for the realities of the informationsociety. By analyzing the existing experience of educational institution sand summarizing the available data, it is possible to structure the process of forming a media center into four key stages. This form of extra curricularactivity not only help stoun lock the potential of talented students, but also creates conditions forthe comprehensive development of students’ personality.