ILLUSTRATION AS A WAY OF PRESENTING SCIENTIFIC INFORMATION IN TELEGRAM CHANNELS ABOUT LINGUISTICS

The article is devoted to the study of visualization of linguistic information in popular science discourse. The classification of various graphical ways of representing linguistic data is presented, their effectiveness and expediency in transmitting complex scientific information to a wide audience are considered. The purpose of this study is to identify the features of illustrative representation of scientific information in linguistic popular science discourse and to establish which graphic images are effective for creating resistance topotential objections. Modern developments in the field of objection and resistance in popular science media communication are used as a theoretical basis. The research methodology is based on a semantic approach to the polycode text and a praxeological analysis of the media text. During the analysis, telegram channels of linguistic orientation were considered, three types of visualization of scientific information were identified: representative illustrations, entertaining-figurative and entertaining-humorous. The latter have the greatest adaptive capabilities.