The influence of corporate culture on employee loyalty: a case study of a bank in Vietnam

The paper is based on research on corporate culture at ABC-Vietnam Bank and theoretical foundations on employee loyalty. Using the theoretical model of Ricardo and Jolly (1997) and previous research models, the authors propose to study four aspects of corporate culture that affect employee loyalty at Bank for Agriculture and Rural Development of Vietnam, Hanoi branch. These aspects include: (i) internal communication, (ii) training and development, (iii) rewards and recognition and (iv) teamwork. Descriptive statistical analysis methods, reliability analysis Cronbach's alpha, exploratory factor analysis (EFA), correlation analysis and regression analysis were used to produce the results. The results show that three out of four of these aspects have a positive influence on employee engagement at the ABC-Vietnam Bank.