The Reclaim Process of Used Gamcha: An Innovative Circular Fashion-Based Application for the Global Market

Rooted in sustainable design principles, the circular fashion hypothesis proposes that repurposing fabrics from abandoned Gamcha garments into distinctive cloth patterns can significantly preserve cultural heritage, minimize textile waste, and mitigate environmental degradation. Gamcha, a traditional South Asian cotton cloth, is commonly used for cleaning, wiping, and toweling. This study aims to explore upcycling techniques, which involve collecting old and damaged Gamcha fabrics, separating usable components, and creatively repurposing them into new textile products. Creating contemporary clothing designs using reclaimed Gamcha fabric potentially increases the life cycle of textile materials and promotes reuse and resource efficiency. However, the younger generation often disregards Gamcha’s traditional use due to the prevalence of mass-produced textiles and fast fashion. This approach also has the potential to promote regional handicrafts and preserve traditional textile skills while opening up new economic opportunities. As part of this study, a brief online survey was administered to explore the challenges and complexities of applying circular fashion principles to Gamcha textiles. Additionally, participants highlighted several key findings related to sustainable fashion concepts and current market demands. However, the effectiveness of implementing circular fashion with Gamcha textiles depends on various factors, including the availability of recycled materials, the advancement of efficient recovery and processing techniques, and the development of a viable market for upcycled, fashion-forward garments. Despite these challenges, this method can contribute meaningfully to the goals of the circular fashion movement by advancing environmental sustainability and fostering a positive social impact.