Analysing celebrity and influencer marketing of food and beverages to adolescents on Instagram
Most F&B advertised on Instagram by celebrities and influencers are prohibited from being advertised to adolescents by the WHO. This highlights the need for stricter regulation of user-generated content and for users and parents to be better educated about persuasive techniques used on social media to make them less vulnerable to the influence of marketing.
Authors
- Afifa Tanweer (ORCID: https://orcid.org/0000-0002-0174-2941)
- Rida Khan (ORCID: https://orcid.org/0000-0003-3713-8516)
- L. Suzanne Suggs (ORCID: https://orcid.org/0000-0001-6084-5468)
Institutions
- Università della Svizzera italiana (CH)
- University of Management and Technology (PK)
Publication Details
- Journal
- Public Health Nutrition
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1017/s1368980025101006
- Citations
- 2
- Primary Topic
- Asian Culture and Media Studies
- Type
- article
- Field-Weighted Citation Impact
- 32.98