MAPPING THE DETERMINANTS OF LOYALTY IN INDUSTRIAL ESTATE ORGANIZATIONS

This study aims to systematically map the key determinants of customer loyalty within the context of industrial estates through a Systematic Literature Review (SLR) approach. Customer loyalty plays a strategic role in maintaining long-term relationships between tenants and estate managers, which is increasingly critical amid growing sustainability demands and global competition. In response to rising environmental awareness, green marketing is recognized as a relevant differentiation strategy that can enhance perceived value and drive tenant loyalty. However, previous research findings have shown inconsistencies, particularly regarding the mediating role of customer satisfaction and the moderating role of organizational culture. This review examines a collection of peer-reviewed journal articles published over the past decade, focusing on core variables such as perceived value, green marketing, customer satisfaction, customer loyalty, and organizational culture. The analysis follows PRISMA guidelines through the stages of identification, screening, eligibility, and inclusion. The results indicate that customer loyalty is influenced not only by perceived value and environmentally friendly marketing approaches but also by emotional experience, satisfaction, and alignment with organizational culture. This study contributes theoretically by expanding the understanding of tenant loyalty models in sustainable industrial settings and offers practical implications for estate managers in developing value-driven and sustainability-oriented strategies.