Analysis of the Characteristics of Production Activities in Chinese Design Organizations

This study aims to systematically reveal, from the perspective of organizational scale, the differences between large and small architectural design organizations in China in terms of characteristics of production activities, technological capabilities and innovation levels, resource integration capabilities, and client groups, and to quantify the priority order of clients’ attention to architectural design products, thereby providing a reference for industry structure optimization and strategic decision making. This research combines case analysis and comparative study to construct a four-dimensional comparative framework. The results show that large design organizations, leveraging their advantages in technological research and development as well as resource integration, focus on large-scale complex projects, technology-driven projects, cultural landmark projects, and multi-stakeholder collaborative projects, primarily serving government agencies and large enterprises. In contrast, small design organizations excel in flexibility, concentrating on small-scale simple projects, specialized niche projects, localized projects, and short-cycle, low-budget projects, serving individual owners and small businesses. Furthermore, this study adopts the Analytic Hierarchy Process (AHP) to establish an evaluation model. Twenty experts from architectural design organizations, construction organizations, and research institutions were invited to score the survey questionnaires, and quantitative weight analysis was performed. The research findings provide support for the optimization of the industry.