Professional Communication for Employability: A Qualitative Study of Graduate and Employer Insights

English professional communication competence is crucial for fresh graduates to succeed in the workplace and has been identified as a national priority in Malaysia to enhance employability. This study explores key attributes of that competence based on interviews with 12 employers and 9 graduates. Using a basic interpretive qualitative approach, 26 attributes were identified across four areas: linguistic, sociolinguistic, discourse, and strategic competence. The findings highlight the importance of aligning educational outcomes with workplace demands and offer insights that support curriculum development, targeted instruction, and assessment—informing policy and future research to enhance graduate readiness.

Authors

Institutions

Publication Details

Journal
Business and Professional Communication Quarterly
Published
2025-08-26
DOI
https://doi.org/10.1177/23294906251358387
Primary Topic
Higher Education and Employability
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

Professional Communication for Employability: A Qualitative Study of Graduate and Employer Insights

Sharifah Shahnaz Syed Husain, Zaemah Abdul Kadir, Maisarah Ahmad Kamil
Business and Professional Communication Quarterly
Higher Education and Employability
article

Professional Communication for Employability: A Qualitative Study of Graduate and Employer Insights

Sharifah Shahnaz Syed Husain, Zaemah Abdul Kadir, Maisarah Ahmad Kamil
article en

Abstract

English professional communication competence is crucial for fresh graduates to succeed in the workplace and has been identified as a national priority in Malaysia to enhance employability. This study explores key attributes of that competence based on interviews with 12 employers and 9 graduates. Using a basic interpretive qualitative approach, 26 attributes were identified across four areas: linguistic, sociolinguistic, discourse, and strategic competence. The findings highlight the importance of aligning educational outcomes with workplace demands and offer insights that support curriculum development, targeted instruction, and assessment—informing policy and future research to enhance graduate readiness.

Business and Professional Communication Quarterly
Universiti Teknologi MARA (MY)
Openalex Percentile: Top 75%
Higher Education and Employability
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.