Cluttered with claims: Composition, nutrition, health and marketing claims on commercial infant and toddler foods in New Zealand

All New Zealand infant and toddler products carried multiple claims. Regulation is needed to align with international best practice and prevent caregivers from being potentially misled by these promotional messages when making purchasing decisions for young children.

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Publication Details

Journal
Nutrition & Dietetics
Published
2025-08-26
DOI
https://doi.org/10.1111/1747-0080.70042
Primary Topic
Consumer Attitudes and Food Labeling
Type
article
Field-Weighted Citation Impact
0.00
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article

Cluttered with claims: Composition, nutrition, health and marketing claims on commercial infant and toddler foods in New Zealand

Berit Follong, Maree Scully, Sally Mackay, Bram De Wilde et al.
Nutrition & Dietetics
Consumer Attitudes and Food Labeling
article

Cluttered with claims: Composition, nutrition, health and marketing claims on commercial infant and toddler foods in New Zealand

Berit Follong, Maree Scully, Sally Mackay, Bram De Wilde, Maria Ferreria
article en

Abstract

All New Zealand infant and toddler products carried multiple claims. Regulation is needed to align with international best practice and prevent caregivers from being potentially misled by these promotional messages when making purchasing decisions for young children.

Nutrition & Dietetics
University of Auckland (NZ), Cancer Council Victoria (AU)
Openalex Percentile: Top 70%
Consumer Attitudes and Food Labeling
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Cluttered with claims: Composition, nutrition, health and marketing claims on commercial infant and toddler foods in New Zealand — Berit Follong, Maree Scully, et al. · Nutrition & Dietetics (2025) | TGRS Research Map | TGRS