ENHANCING INDUSTRIAL DESIGN EDUCATION: THE IMPACT OF GENERATIVE AI TOOLS ON MASTERING CREATIVITY TECHNIQUES

This study explores the integration of Generative AI tools in design education, specifically focusing on their impact on mastering creativity techniques. Through a series of structured activities and practical sessions, students were introduced to various GenAI tools and their applications in creative processes. The research aimed to assess changes in students' perceptions, confidence, and willingness to incorporate these tools into their creative workflows. Data was collected through surveys, revealing a significant positive shift in students' attitudes towards GenAI. The findings indicate that the use of GenAI tools not only enhances creativity by providing new perspectives and ideas but also improves efficiency and accessibility in design tasks. The study concludes that a gradual and guided introduction of GenAI tools in the curriculum can effectively reduce resistance and increase students' confidence in their ability to leverage these technologies to their creative processes. This research contributes to the ongoing discourse on the role of AI in education and provides practical insights for educators seeking to integrate GenAI tools into their teaching methodologies.