Tracking the Employment Status of Batch 2022 Graduates: A Tracer Study on Marketing Management

This tracer study investigates the employment status and job alignment of the Bachelor of Science in Business Administration major in Marketing Management (BSBA-MM) graduates of Monkayo College of Arts, Sciences and Technology (MonCAST), Batch 2022. Guided by the Commission on Higher Education’s Phenomenon of Employment Model, the study evaluates how demographic, educational, and experiential factors affect graduates’ employability and work performance. It aims to measure the effectiveness of the BSBA-MM program in preparing students for the demands of the marketing profession and the evolving labor market. A total of 123 graduates (46 males and 77 females) participated in the study, representing 23.2% of the total population. Using a quantitative descriptive tracer design, data were gathered through a CHED-adapted survey distributed via online platforms and personal communication. Results revealed that 84.6% of graduates were employed, with 74% of these working in jobs related to their field. Female graduates showed a higher job relevance rate, while male graduates recorded a higher overall employment rate. Most respondents were employed in the private sector under contractual arrangements, primarily in service and sales roles. Salary and benefits emerged as the leading reason for job retention, followed by proximity to residence and job satisfaction. The findings emphasized the necessity of strengthening graduate support systems, including professional licensing exam preparation, career services, and the development of graduate studies opportunities. This study offers actionable insights for enhancing the quality and responsiveness of the BSBA-MM curriculum, reinforcing MonCAST’s role in shaping competent, ethical, and job-ready marketing professionals.