Social Benefits Motivate Young Adult Civic Engagement

ABSTRACT Civic engagement benefits both participants and society, but what motivates young adults to decide to become civically engaged? A cost-benefit analysis concludes that resumé-building is a major motivator for young adult civic engagement participation because it has more visible short-term impacts compared to social or community motivators. Using a preregistered survey experiment and follow-up focus groups fielded to college students, I demonstrate that respondents exposed to a treatment describing the social benefits of civic engagement are significantly more willing to increase their civic engagement. Counter to expectations, career benefits are—at best—a secondary motivating factor. These results suggest that civic engagement does not appear to be inherently beneficial to young adults. Non-profit organizations and educators should consider ways to draw attention to the social benefits of civic engagement as a method of attracting additional program interest.