CAN TRAINING ACT AS A MEDIATOR BETWEEN EMPLOYEE CSR, ORGANIZATIONAL SUPPORT, AND JOB SATISFACTION IN TOURISM? RESULTS OF RESEARCH AT A HUNGARIAN HOTEL CHAIN

Corporate Social Responsibility (CSR) has emerged as a vital strategic tool for organizations aiming to strengthen internal structures while promoting employee wellbeing. This study explores the influence of CSR initiatives on key internal outcomes, specifically focusing on employee engagement, training, job satisfaction, perceived organizational support, and organizational performance. The research was conducted within the hospitality sector using a cross-sectional survey distributed among 259 employees from a prominent luxury hotel and its affiliated partner firm. Quantitative methods were employed, with data analyzed through R Studio and SPSS. Correlation analysis, mediation, and moderation models were applied to investigate the interrelationships among CSR activities and employee-centered variables. The findings demonstrate a significant positive association between CSR initiatives and employee engagement, morale, and retention. CSR was found to indirectly enhance organizational performance by improving employee satisfaction and perceived support. Furthermore, job satisfaction acted as a significant moderator in strengthening the relationship between engagement and performance outcomes. The results reveal a strong positive association between CSR participation and employee morale, perceived organizational support, and professional development. Moreover, CSR involvement was negatively associated with turnover intentions, indicating its potential to strengthen employee retention. Interestingly, the study did not identify a meaningful link between CSR and perceived environmental benefits, suggesting a more pronounced internal impact. These insights highlight the role of CSR not only as an external branding mechanism but as an integral component of internal organizational development. By fostering stronger employee commitment and lowering turnover intentions, CSR contributes substantially to sustainable organizational success in the hospitality industry.