The influence of mindfulness and life satisfaction on mindful consumption: A study on Generation Z in Vietnam

Global warming and mental health have emerged to be prominent issues; while academia around the world has investigated mindful consumption and how they influence life quality and nature. This research applied survey method and collected data via questionnaire to measure the mindfulness level among Gen Z consumers and how it affects life satisfaction and mindful consumption. The result proves that mindfulness positively influences mindful consumption and life satisfaction among university students. From these points, seeking to contribute to the broader understanding of how cultivating mindfulness in young individuals can lead to more sustainable consumption patterns and improved mental health outcomes is the most prominent objective of this research. Furthermore, these findings suggest that policymakers should consider integrating mindfulness practices into student lives to yield numerous benefits.