An In-depth Analysis of Nike's Stock Decline

This study takes Nike's continuous stock price decline over the past five years as the research object and conducts an in - depth analysis by comprehensively applying mixed research methods. It is revealed that Nike's stock price decline is the result of the intricate interplay between internal operational dilemmas and external environmental challenges. Internally, there are issues such as lagging product innovation, ineffective cost management, and slow digital transformation. Externally, it is influenced by global economic instability, intense market competition, and the shift in consumer preferences towards sustainable development. Nike's current countermeasures have not achieved satisfactory results; cost - cutting measures have affected its operations, and the digital transformation process has been slow. In the future, Nike needs to make comprehensive adjustments in multiple aspects, including product innovation, cost control, digital transformation, and social responsibility, to have a chance of achieving a rebound in its stock price. This research provides a new perspective for the study of influencing factors of sports brand stock prices and also offers valuable references for corporate strategic decision - making and investment decisions.