Population - Negative - Growth Era: How Media Can Serve As An "Amplifier" for Public Policies

With the total population of China experiencing a negative growth for the first time in 2022, as many as 61 countries and regions worldwide are facing the dilemma of population contraction, along with problems such as intensified aging, which pose a severe challenge to economic and social development. Against this background, the role of media as an "amplifier" for public policies is of vital importance. Through precise dissemination, the media can transform complex policies into popular expressions, such as interpreting the key points of policies on fertility issues and the delayed - retirement policy in a visual form. By means of public opinion guidance, the media can respond to the public's concerns about policy implementation and build a bridge between policy - makers and the public to promote the two - way adaptation between policies and public needs. In the existing media environment, both newspapers and Internet videos have proved that the media can, through innovative communication means and enhanced policy interpretation, bring society together in the population - negative - growth era and provide strong support for the effective implementation of policies.