Does Organizational Virtuousness Influence Job Crafting - Mediating Effects on Organizational Identification and Well-Being in Hospitality Sector of India

The purpose of this study is to explore how organizational virtuousness (OV) influences job crafting (JC) behaviors in the hospitality sector, focusing on the mediating roles of subjective well-being (SWB) and organizational identification (OI). Grounded in social exchange theory, the study examines how virtuous practices such as integrity, trust, and compassion foster proactive role-shaping behaviors and enhance employee well-being. Data was collected in three waves from 414 hotel employees in India was analyzed using a parallel multiple mediation model with Hayes PROCESS-Macro. Findings reveal that OV positively impacts JC through improved SWB and strengthened OI, enabling employees to align their roles with organizational goals. This research is novel in emphasizing OV as an antecedent of JC, particularly in the underexplored context of the hospitality sector, highlighting the psychological mechanisms involved. Practical implications include fostering virtuous practices to enhance workplace culture, employee engagement, and organizational performance.