THE ROLE OF LANGUAGE IN SHAPING CULTURAL IDENTITY: TRADITIONS AND MODERNITY

The article is devoted to the phenomenological understanding of the meaning of language as an instrument of intercultural communication. The author points out that language serves as a powerful tool for interethnic dialogue. The philosophical aspects of language, its role in shaping thinking and perception of the world are analyzed. Special attention is paid to how language affects cultural identity, as well as how it becomes a means to convey not only information, but also emotions, values and traditions. The article examines examples of successful dialogue between speakers of different cultures, where language acts as a connecting link. The article also discusses the barriers that arise in the process of communication and ways to overcome them through awareness of the philosophical foundations of language. In conclusion, the importance of the Russian language in the modern world as a tool for building bridges between cultures and ensuring mutual understanding is emphasized.Russian culture and the identification of its unique features, formed under the influence of various historical factors.The article examines the impact of globalization on the linguistic environment and cultural practices, highlights how modern technologies are changing the ways of communication and perception of language. The author focuses on the need to preserve linguistic diversity as an important aspect of cultural heritage. In the context of the interaction of languages, the mechanisms of borrowing and mixing that can both enrich and threaten the uniqueness of cultures are investigated. In conclusion, the author offers recommendations for the development of intercultural competence, emphasizing the importance of learning a language not only as a communication tool, but also as a key to understanding the deep values and traditions of other peoples.