Influence of Farmers’ Participation on Dairy Marketing Risk Strategy in Farmer Co-Operatives in Kenya

The objective of the study was to establish the influence of farmers’ participation on dairy marketing risk strategy in farmers co-operatives in Kenya. Specific objectives were to determine the influence of farmer awareness, farmer cultural practices and dairy technology utilization on dairy marketing risk strategy in the farmers’ co-operatives in Kenya. Descriptive research design targeting all management employees in the 17 Dairy Farmer Co-operative societies in Kiambu County was adopted. Multiple linear regression analysis was used to determine the influence of farmers’ participation on dairy marketing risk strategy. Results were presented using tables. Farmer awareness (β=0.430; P- value=0.000<0.05), cultural practices (β=0.338; P-value=0.000<0.05) and dairy technology utilization (β=0.456; P-value=0.000<0.05) had positive significant influence on dairy marketing risk strategy. The study concludes that farmer awareness, cultural practices and dairy technology utilization positively influences dairy marketing risk strategy and suggests that dairy co-operatives should develop farming systems, research and extension models to identify, assess and mitigate marketing risk.