Influence of Social Innovation on Organizational Sustainability of Safaricom Kenya Limited

The contribution of social innovations towards organizational sustainability is debated with studies showing mixed findings. The purpose of this study was to determine the influence of social innovation on the organizational sustainability of Safaricom Kenya Limited. The specific objectives of the study were to determine the extent to which enabling access of small-scale enterprises to financial services, social contract rebuilding and peer partnerships toward market transformation on the organizational sustainability of Safaricom Kenya Limited. This study applied a descriptive research design. The target population was all 127 middle and top-level management employees at Safaricom Limited's Headquarters in Nairobi. The study findings established that enabling access of small-scale enterprises to financial services influences the organizational sustainability of Safaricom Kenya Limited (β = 0.196, t = 3.275, p = 0.002). The study findings also established that social contract rebuilding had a significant influence on the organizational sustainability of Safaricom Kenya Limited (β = 0.746, t =5.796, p < 0.001). However, the study found that peer-partnerships toward market transformation had no significant influence on the organizational sustainability of Safaricom Kenya Limited (β = 0.191, t = .703, p = 0.093). The study recommends that Safaricom should increase its effort of developing mobile-based financial services suited to the needs of the small and micro businesses.