APPLICATION OF THE FUZZY DEMATEL APPROACH TO UNDERGRADUATE STUDENTS’ FINANCIAL BEHAVIOR PREFERENCES

This study aims to determine the financial literacy levels of undergraduate students of Kütahya Dumlupınar University Faculty of Economics and Administrative Sciences, to calculate the factor weights that are effective in financial behavior preferences, and to determine their impact levels. In the OECD INFE (2012) survey applied to 109 students, the financial behavior preferences of the students have been expressed as long-term financial goal setting, timely bill payment, carefully considered purchases, taking responsibility and creating a household budget, keeping watch of personal financial affairs, saving and investment purchases and not borrowing to make ends meet. The findings obtained in the study of the fuzzy DEMATEL method has been applied in calculating the weights show that the students' taking responsibility and creating a household budget status is the factor with the highest weight and has a high effect and relationship level on other factors. On the other hand, it has been determined that timely bill payment is the factor with the lowest weight and the lowest relationship level compared to other factors.