Research on the Endogenous Development Model of Taobao Villages Driven by E-Commerce Economy

当前，电商经济作为促进农村经济发展的新兴手段，是进一步推进农业供给侧改革、从根本上解决“三农”问题的有效途径。淘宝村因其特殊的空间集聚和演化机理而引起高度关注，呈现出鲜明的内生演化与外生驱动交织发展特性，应从淘宝村因地制宜挖掘自身禀赋、活用在地资源、自主创新发展等方面，实现乡村内生式发展。本文在总结分主体淘宝村电子商务发展模式的基础上，基于农村内生发展理念角度探讨淘宝村的发展机制，总结淘宝村发展中存在的现有问题，提出有利于农村电子商务发展的内生效率提升的可靠路径，旨在为淘宝村内生发展模式的重构提供参考。Currently, the e-commerce economy, as an emerging means to promote rural economic development, is an effective way to further promote agricultural supply side reform and fundamentally solve the “three rural issues”. Taobao Village has attracted high attention due to its unique spatial agglomeration and evolution mechanism, presenting distinct characteristics of intertwined endogenous evolution and exogenous driving development. Taobao Village should explore its own endowments, make full use of land resources, and achieve independent innovation development according to local conditions to achieve endogenous rural development. On the basis of summarizing the development model of e-commerce in Taobao Village, this article explores the development mechanism of Taobao Village from the perspective of rural endogenous development concept, summarizes the existing problems in the development of Taobao Village, and proposes a reliable path for improving the endogenous efficiency of rural e-commerce development, aiming to provide reference for the reconstruction of Taobao Village’s endogenous development model.