The Effect of Language Proficiency on Concentration Levels When Exposed to Media

In a world that is becoming increasingly globalized, the understanding of different languages and cultures has become essential for a connected and harmonious global society. Considering the importance of this issue, we investigated to what extent language has an impact on experiencing social media in the form of short videos. To this end, we conducted an experiment with three experimental groups of different levels of English proficiency, measuring brain activity by analyzing alpha, beta, delta, theta, and gamma brainwaves using electroencephalogram (EEG). Through our research, we were able to conclude that the understanding of language does not have a significant impact on levels of focus, especially when people experience visual media with short length. This surprising and unexpected result leads to many implications on societal occurrences including the development of an effective social media platform.