The Exploration of AI and Concepts of Consumer Behavior

As the rapid development of artificial intelligence, AI is profoundly influencing the business field. This paper explores the relationship between AI and consumer behavior from nine dimensions through comprehensive literature analysis, empirical research, audience surveys, and case studies. These include demand identification and information search of consumer behavior. Taking FILA as an example, it dissects its strategies, problems, and solutions for applying AI. The research also shows that understanding all aspects of consumer behavior is crucial for enterprises. AI has a significant impact on consumers in marketing, product design, and customer service. The effective utilization of AI technology can enhance brand consumption experience, loyalty, and assist enterprises in precise marketing and technological innovation.