ECOTOURISM VALUATION THROUGH CONTINGENT VALUATION METHOD (CVM) IN THE REVITALIZATION OF THE KEMBAR TERPADU BEACH ECOTOURISM FACILITY, PURING, KEBUMEN REGENCY

Beach ecotourism is a part of ecotourism itself because this concept have a very close relationship and one of the types of ecotourism that is based on coastal and marine natural resources. There is a beach ecotourism with independent management system for the operational and does not yet have a fixed ticket price for visiting this beach ecotourism. This beach ecotourism namely Kembar Terpadu Beach Ecotourism. Kembar Terpadu Beach Ecotourism was chosen for this research due to the background of being one of the newer beach ecotourism sites in Kebumen regency and it’s currently in the process of obtaining certification as an ecotourism beach with independently managed by the villagers as local community. Aims of this research are to analyze several key investment value for facilities revitalization, average value of WTP, the total value of WTP, determining recommended new ticket price for Kembar Terpadu Beach Ecotourism, and also analyze the financial feasibility (????/???????????????????????? and NPV) for Kembar Terpadu Beach Ecotourism’s priority facility revitalization. Several revitalization plan divided by three Bids (Waste Disposal, Parking Lot, and Child’s Playground) with level of Bids Value are Rp. 5,000, Rp. 10,000, and Rp. 20,000. The value of ????/???????????????????????? on this research is 1.39 explained the total benefits obtained are greater than the total costs incurred for the project revitalization of Kembar Terpadu Beach Ecotourism. ????/???????????????????????? Value >1, it can be concluded that Kembar Terpadu Beach Ecotourism revitalization project is worth to implementing revitalization and this project has a very profitable economic value with assuming an interest rate of 5% for 5 years and Payback Period 2.95 years (for investors, the profit is reflected in the Net Present Value, which is Rp. 154,663,572 (IDR). Limitation of this research is Kembar Terpadu Beach Ecotourism is facing challenges due to lack of official ecotourism certification. This certification is important for branding, marketing, and attracting eco-conscious tourists. The analysis of tourist numbers is based on estimates and may not accurately reflect fluctuations. More detailed data is needed for better planning. The potential impacts of revitalizing parking and children's areas are not fully explored. Future research should assess their influence on tourist experience, capacity, and revenue