A Study on Consumer Behavior in Terms of its Compatibility with Islamic Economics

This study aims to examine the relationship between consumer behaviors and religiosity. It also seeks to determine whether consumer religiosity levels and consumption behaviors vary based on demographic variables such as gender, age, education level, marital status, and income. The study was designed using a quantitative research model, with participants from different cities to ensure diversity in demographic characteristics. Data was collected through a survey technique and analyzed using one-way ANOVA and multiple linear regression analysis. The results showed that religiosity and consumption behaviors significantly differ based on demographic variables. Religiosity was found to be related to hedonic consumption, utilitarian consumption, ostentatious consumption, extravagant consumption, and Islamic-consistent consumption, but not related to rational consumption. Additionally, Muslim participants had the lowest scores for performing prayer and reading the Qur'an. These religious practices were negatively associated with extravagant consumption, ostentatious consumption, and hedonic consumption, and demonstrated the highest explanatory power and significance in influencing consumption behaviors.