Demographic Predictors and Outcomes of Cosmetic Makeovers

This study investigates the demographic predictors and psychological outcomes associated with cosmetic makeovers. Using a sample of 442 participants from Seoul, the research examines the impact of age, socioeconomic status, education, and cosmetic procedure experience on life satisfaction and physical appearance comparison. The results show that age and cosmetic procedure experience are significant predictors of life satisfaction, with older people reporting lower satisfaction and those who underwent cosmetic procedures reporting higher satisfaction. Socioeconomic status was the only significant predictor of physical appearance comparison, with individuals from higher SES more likely to compare their appearance to others. The results signify the complex interplay of demographic factors in shaping psychological outcomes related to cosmetic makeovers, suggesting the need for a deeper understanding of people’s motives and satisfaction related to these interventions.

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Publication Details

Journal
Journal of Student Research
Published
2024-11-30
DOI
https://doi.org/10.47611/jsrhs.v13i4.8040
Primary Topic
Consumer Perception and Purchasing Behavior
Type
article
Field-Weighted Citation Impact
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article

Demographic Predictors and Outcomes of Cosmetic Makeovers

Soohyeon Kim
Journal of Student Research
Consumer Perception and Purchasing Behavior
article

Demographic Predictors and Outcomes of Cosmetic Makeovers

Soohyeon Kim
article en

Abstract

This study investigates the demographic predictors and psychological outcomes associated with cosmetic makeovers. Using a sample of 442 participants from Seoul, the research examines the impact of age, socioeconomic status, education, and cosmetic procedure experience on life satisfaction and physical appearance comparison. The results show that age and cosmetic procedure experience are significant predictors of life satisfaction, with older people reporting lower satisfaction and those who underwent cosmetic procedures reporting higher satisfaction. Socioeconomic status was the only significant predictor of physical appearance comparison, with individuals from higher SES more likely to compare their appearance to others. The results signify the complex interplay of demographic factors in shaping psychological outcomes related to cosmetic makeovers, suggesting the need for a deeper understanding of people’s motives and satisfaction related to these interventions.

Journal of Student ResearchVol. 13(4)
Brooks Automation (Germany) (DE)
Openalex Percentile: Top 55%
Consumer Perception and Purchasing Behavior
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