FORMATION OF PROFESSIONAL INTEREST OF STUDENTS BY MEANS OF DIGITAL TOOLS

The article considers the problem of developing professional interest in adolescents in the context of digital transformation of society and the labor market. The influence of social networks, artificial intelligence and other external factors on the choice of profession is noted. Traditional and modern approaches to career guidance are analyzed, the importance of digital tools (platforms, online courses, AI services) in increasing the effectiveness of career guidance work is emphasized. A conclusion is made about the need to integrate these technologies into the educational process to support the conscious professional choice of schoolchildren. EDN: LCYKNL