Factors Influencing Students’ Views on the Role of Digital Art & Graphic Design in Entrepreneurship

The rapid advancement of digital technology has significantly influenced various industries, including entrepreneurship. Digital art and graphic design are increasingly recognized as crucial components in business innovation, branding, and market differentiation. This study aims to examine the factors influencing students’ perceptions of the role of digital art and graphic design in entrepreneurship. Using a quantitative approach, data were collected from 265 students through structured surveys. The study evaluates key factors such as personal attributes, educational background, practical applications, and emerging trends that shape students’ perspectives. Statistical analyses, including reliability tests, were conducted to validate the findings. The results provide insights into how digital design education and technological advancements contribute to entrepreneurial mindsets among students. These findings are valuable for educators, policymakers, and industry professionals in designing curricula that bridge creativity with business innovation.