THE LOAN PROGRAM FOR IMPROVING ENERGY EFFICIENCY IN HOUSEHOLDS: ANALYSIS AND PERSPECTIVES

Due to the lack of financial resources and the high initial costs of investment into energy-efficient technology, significant potentials for energy saving in households are not being used. Household energy-efficiency loans are crucial for overcoming financial obstacles in bank-centric financial systems. The paper analyses the use of these loans in countries of the Western Balkans and examines examples of successful practice in order to determine the possibilities for improving programs for green financing and energy-efficient households. Examples of successful practices in households are analysed using the study case method, content analysis and comparative methods. Research results show that energy-efficiency loans and grants of the European Union motivated households to use energy efficient technologies. Innovative technologies enable energy saving, financial savings and reduction of carbon dioxide (CO2) emissions.