KEY BARRIERS TO STRATEGIC KNOWLEDGE MANAGEMENT IN THE CONTEXT OF DIGITAL TRANSFORMATION AND THEIR IMPACT ON THE INNOVATIVE ACTIVITY OF COMPANIES: ANALYSIS AND OVERCOMING STRATEGIES

The purpose of the article is to identify and systematize the key barriers to strategic knowledge management in the context of digital transformation and formulate strategies to overcome them, adapted to the specifics of the Russian business environment. The methodological basis of the article is a systematic analysis of scientific literature and a case study of digital transformation practices in domestic companies. The article identifies four types of barriers — institutional, organizational, cultural, and technological — and analyzes their impact on the company’s innovation activity. A refined typology of barriers is proposed, taking into account the conditions of the Russian economy and digital challenges, and strategic approaches to overcoming them using digital tools are substantiated.