CREATIVE WORK AS A SPECIFIC FACTOR IN THE DEVELOPMENT OF HUMAN CAPITAL

Every modern organization in the period of rapid informatization and formation of innovative economy is interested in activation of creative work of its employees, providing generation of new ideas. Their practical use, in turn, provides increase of competitiveness of both the organization itself and the goods and services it produces. Within the framework of this article the modern mechanism of organization of creative work with use of the institute of facilitators is investigated. The authors provide the rationale for introduction of such structures into the management system of the organization, and also consider directions of their effective work. The article concludes about positive influence of motivational influence with use of facilitation on development of human capital of both the organization itself and its employees.