Students’ Perspectives on Canva’s Level of Utilization and Impact in Academic Learning: A Case Study of a Private University in Vietnam

The development of digital tools has transformed modern education, enhancing both learning efficiency and creativity. Besides, Canva is a widely used and popular graphic design platform in academic learning. However, its utilization and impact on supporting university students in their studies has not yet been thoroughly researched. This study explores and finds out the perspectives of students at private university in Viet Nam regarding Canva’s application and impact in academic learning. According to the Technology Acceptance Model (TAM), the present study examines how perceived usefulness and perceived ease of use influence students’ satisfaction and sustained use. We use both quantitative and qualitative methods throughout the research to assess university student’s frequency of Canva usage, their level of satisfaction, besides that, the benefits and downsides of this tool in academic study. A total of 153 students participated in the study, with data collected through a table of questionnaires and semi-structured interviews. The result of this research shows that students are generally frequently and satisfied when using Canva to design group and individual assignments, including slides for presentations, media materials such as posters, infographics), and curriculum vitae. Overall, university student’s satisfaction with the utilization is quite high. Many features students tend to favor consist of pre-designed templates, infographics, and presentation slides, which help university students create engaging learning materials and foster creativity. Otherwise, some students confessed disappointment about the limitations of the free version and the interface, which can be complicated and difficult to use for beginners. It is anticipated that students will continue to prefer Canva as a useful tool for supporting design tasks.