EVALUATION OF KAHRAMANMARAŞ CENTERED EARTHQUAKE IN TÜRKİYE IN TERMS OF DISASTER CRISIS MANAGEMENT: THE CASE OF AFAD X (TWITTER)

The study aims to measure the effectiveness of AFAD's X account and to determine the role of social media in providing accurate information and coordination. In the study, tweets sent by AFAD between 01 January 2023 and 05 March 2023 are divided into periods before and after the earthquake. The tweets sent before and after the earthquake were compared. After the earthquake on February 6, 2023, it was discovered that AFAD's official X account actively communicated information and warnings. It has been established that the content sharing covers examples of solidarity, search and rescue operations, the number of individuals missing, shelter requirements, and evacuation management. Active use of social media accounts is important in disaster management. AFAD's X account can contribute to obtaining more information on pre-disaster preparedness. Analysis of trending words in post-earthquake communication strategies can be used to provide necessary information for disaster management and response.