Study on DFSS Activities in Taiwan High-tech Factories

This study takes science park manufacturers as the empirical research object, and the questionnaires are distributed to the supervisors responsible for new product development activities. 79 valid samples were recovered. The research results show that the higher the implementation level of DFSS activities, the more significant the positive impact on new product development performance. Adopting differentiation strategies (marketing differentiation, innovation differentiation) and goal-oriented, stable, conservative, considerate, supportive, innovative, and adaptive leadership styles will help implement DFSS activities. The higher the degree of rational culture, hierarchical culture, group culture, development culture, and market orientation, the more significant the positive impact on implementing DFSS activities. High-tech manufacturers can implement DFSS activities to adopt differentiation strategies and leadership styles such as goal-oriented, steady and conservative, compassionate and supportive, and innovative and adaptable, and enhance market orientation and rational culture, hierarchical culture, group culture, and developmental culture to improve new product development performance. JEL classification numbers: M10. Keywords: Design for Six Sigma, market orientation, New product development performance.