Strategy For Consumer Brand Engagement To Uplift WEP Marketing Using Social Platforms

The hope for financial progress, job establishment, poverty reduction, and gender equality powers the requirement for women entrepreneurship in India. By tapping right into the tremendous potential of women, India can not only accomplish a more comprehensive and fair modern culture but also uncover new economic prospects that reward the whole country. Endorsing and encouraging women entrepreneurs are not merely a social key but an essential driver of self-sufficient development and long-term prosperity. Women are more inclined to commence social enterprises, dealing with challenges like education, health care, child welfare, and environmental sustainability. These businesses frequently target resolving driving social concerns, benefiting the population. On the other hand, for cutting-edge businesses, women are required to boost brand engagement. Brand engagement is the psychological and emotional connection a consumer develops with a brand, contributing to a more powerful influencer association and loyalty. It entails all the communications, experience, and perceptions that consumers possess with a brand, both online and offline. Competent brand engagement causes better consumer loyalty, advocacy, and business expansion. Hence, this paper presents the strategic analysis and 8P model development for brand engagement.