MUSIC ON THE SERBIAN PUBLIC MEDIA SERVICE PORTAL (RTS)

The aim of this paper is to explore how the portal of the Radio Television of Serbia (RTS) reports on music (musical works, musicians, and music events). Through a quantitative-qualitative content analysis, journalistic articles published in the Magazine/Music section of the RTS portal (https://www.rts.rs/lat/magazin/muzika.html) during the first half of 2023 were analyzed. The research questions were: which type of music is most represented, which articles are the predominant ones (on national or world music), how prevalent is music criticism compared to other journalistic genres. A specially created coding sheet was used in the analysis and a statistical method was applied to analyze the results. The research results show that the majority of articles published during the observed period focused on national music, with the most represented music genre being popular music. The main topic of these articles was most often music events, and the context in which music was discussed was positive or neutral. News and reports dominated the journalistic genres, while music criticism was lacking indicating a superficial approach to music coverage on the Serbian Public Media Service portal.