INTERNAL AND EXTERNAL FACTORS THAT INFLUENCE STOCK PRICES

In national development, the non-cyclical consumer sector plays a very important role. The public can support the country's economic progress by advancing the non-cyclical consumer sector business through contributions in the capital market by purchasing shares of non-cyclical consumer companies listed on the Stock Exchange. The purpose of this research is to determine whether capital structure, dividend policy, and inflation affect stock prices in the non-cyclical consumer sector listed on the Indonesia Stock Exchange for the period 2019-2023. The type of this research is quantitative research using descriptive analysis, panel data regression analysis, coefficient of determination analysis, and hypothesis testing analysis with the help of E-VIEWS 9. The population in this study consists of non-cyclical consumer sector companies listed on the Indonesia Stock Exchange for the period 2019-2023. With the sample taken using the purposive sampling technique, totaling 145 data points (obtained from 29 companies multiplied by 5 years of the research period). The research results show that simultaneously, the variables of capital structure, dividend policy, and inflation have a significant effect on stock prices. Partially, the capital structure variable has a significant effect on stock prices, the dividend policy variable does not affect stock prices, and the inflation variable does not affect stock prices.