BUILDING A POSITIVE WORK CULTURE IN THE RETAIL INDUSTRY: KEY TO ENHANCING PERFORMANCE AND EMPLOYEE SATISFACTION THROUGH LEADERSHIP SPIRITUALITY

The retail industry faces significant challenges in maintaining employee performance and increasing job satisfaction amid high operational pressures. A positive work culture is a crucial element in creating an atmosphere that supports improved performance and employee well-being, as well as strengthening their loyalty to the organization. One method to achieve this goal is through Leadership Spirituality, which emphasizes spiritual values such as meaningful work, care, and trust. This study aims to explore the role of leadership spirituality in building a positive work culture in the retail sector and its impact on employee performance and satisfaction levels. By adopting a qualitative approach and a literature review analysis of the implementation of leadership spirituality in various retail companies, the research findings suggest that leaders who integrate spiritual values into their leadership style can enhance employee engagement, strengthen healthy work relationships, and create a more inspirational and meaningful work atmosphere. The implications of this study indicate that retail companies need to adopt a leadership approach that focuses more on humanity and values to build a work culture that supports both individual and organizational development. Thus, leadership spirituality can be an effective strategy for increasing job satisfaction and retaining quality workforce in the highly competitive retail industry.