Implementation of Cyber Public Relations on Instagram @sinergugulanusnatara

This article discusses the implementation of Cyber Public Relations (CPR) by PT Sinergi Gula Nusantara (SGN) through the Instagram social media platform with the official @sinergigulanusantara account. This research is motivated by the increasing role of digital media in shaping public opinion, strengthening the presence of online institutions, and building a sustainable image. In the midst of the development of a very dynamic digital world, an adaptive and technology-based communication strategy is the main need for institutions, including state-owned companies such as Sinergi Gula Nusantara. The purpose of this study is to find out how the Gula Nusantara Synergy Public Relations team manages Instagram accounts as part of the implementation of Cyber Public Relations, especially in maintaining long-term relationships with the public, building trust, and maintaining active audience loyalty and engagement. In addition to using a digital communication perspective, this research also touches on Islamic values in the context of information dissemination and da'wah. In Islamic teachings, conveying knowledge and messages of goodness through the media, including digital media, is part of da'wah that can reach a wider and more effective audience. The results of the study show that @sinergigulanusantara account has carried out the role of Cyber Public Relations optimally, although there is still room for evaluation, especially in the aspects of content collaboration and the use of interactive features. This effort is considered quite effective in forming a positive image of the company, expanding the reach of communication, and creating inclusive, two-way, and sustainable relationships with audiences through social media based on the Instagram platform.