Pengaruh Tipografi pada Desain Poster Kampanye Sosial

Typography plays a crucial role in conveying visual messages, particularly in social campaign posters aimed at influencing public opinion. This study explores the influence of typeface selection, size, spacing, and color on message effectiveness. The method used was a poster design experiment with a variety of typography tested on 100 respondents. The results showed that the use of a sans-serif font with high color contrast increased readability by up to 35% compared to a serif font. Furthermore, text placement in strategic visual areas influenced message appeal and retention. This study confirms that typography is not merely an aesthetic element but a strategic component in communication design. The conclusion of this research is that designers must consider the suitability of typography to the communication objective, audience context, and media used. Future recommendations include developing typography guidelines for social campaigns based on user research.