Research on Influencing Factors and Strategies of Agricultural College Students Returning to Their Hometowns to Help Rural Revitalization Based on Big Data Computational Analysis in the Perspective of Entrepreneurial Ecosystems

The return of agriculture-related college students to their hometowns for entrepreneurship is not only conducive to improving agricultural productivity and driving farmers to increase production and income, but also a powerful driving force for rural revitalization.This paper takes the willingness of agriculture-related college students to return to their hometowns to start their own businesses as an entry point, combines relevant theories, and constructs a theoretical model of the factors influencing the willingness of agriculture-related college students to return to their hometowns to start their own businesses.Within the framework of the theoretical model, this paper designs a questionnaire on the willingness of agriculture-related college students to return to their hometowns to start their own businesses, taking previous studies as a reference.At the same time, in order to accurately analyze the influencing factors of agriculture-related college students' willingness to return to their hometowns to start their own businesses, the grey correlation model and the logit regression model are discussed in detail, and the two are combined to form an analytical model of the influencing factors of entrepreneurial willingness.In the empirical analysis of the questionnaire, the regression coefficients of entrepreneurial willingness and entrepreneurial ability indexes are as high as 9.059 and 4.081, indicating that entrepreneurial willingness and entrepreneurial ability indexes are not only the key factors influencing the willingness of college students in agriculture-related majors to return to their hometowns to start their own business but also have a significant positive influence on college students' return to their hometowns to start their own business.