Impact of AI in Investment Decision Making of IT employes in Bengaluru North

The research examines how artificial intelligence influence on investment decision-making among investors of IT employee in Bengaluru North.It examines how AI-powered tools such as robo-advisors, algorithmic trading platforms, and risk assessment systems senhance investment strategies by improving prediction accuracy, speeding data analysis, and reducing human bias.Using a mixed-method approach with surveys and interviews, the research highlights widespread adoption of AI, its benefits for portfolio performance, and investor confidence.The study identifies key challenges, i.e. algorithm transparency, over-reliance on automation, & data privacy concerns.Findings suggest that AI, when integrated with human capability, plays crucial role on shaping modern investment decisions and Offers a remarkable and potential for the future of finance.