Preparation of sports activities with cultural perspective for Thailand's Green Marathon athletes

Introduction: This study examines how sports and physical preparation influence athletes’ readiness, motivation, and eco-friendly behaviors in Thailand’s green marathon. it aims to investigate how consistent training, guided by self-determination theory, shapes environmental awareness and participation within the cultural context. Objective: to analyze the relationships among preparation, motivation, perceived event quality, and eco-conscious behaviors of marathon runners, emphasizing cultural and sustainability aspects. Methodology: A quantitative design was employed, surveying 400 runners through structured questionnaires and testing relationships using confirmatory factor analysis and structural equation modeling. Results: Systematic training enhances motivation, confidence, perceived quality, and environmentally responsible actions. significant positive links among preparation, intrinsic motivation, perceived quality, and eco-conscious practices were confirmed. Discussion: These outcomes support prior literature highlighting holistic preparationphysical, mental, and environmental in promoting sustainable participation and awareness. integrating cultural values and sustainability fosters community involvement and ecological responsibility. Conclusions: Effective preparation strengthens motivation and eco-friendly practices, encouraging sustainable marathon participation. promoting integrated training that embeds ecological education and cultural principles can advance Thailand’s goals for sustainable sports tourism and responsible event management.